Facial recognition technology ( 人脸识别技术 ) is widely used today. For example, the police use it to search for bad guys. It’s also used to unlock phones or doors.
Now, a similar technology, known as facial detection ( 探测 ), is entering a new field: the business of advertising ( 广告 ).
Such systems are going through tests in a small number of stores. One facial detection system can judge ( 判断 ) a person’s “happiness” or “fear” level. Another system can detect whether someone is wearing eyeglasses. If so, stores can send advertisements for new glasses to him.
Facial detection technology is also placed inside some large advertising boards. Cameras in those boards can detect information like people’s ages and five levels of feelings — from “very happy” to “very unhappy”.
Supporters of the technology say it could improve buyers’ experience by showing products they might like or by offering them products at lower prices.
Some are against the idea of using such systems. Pam Dixon, the head of a privacy ( 隐私 ) group, is one of them. She thinks ________. For example, a store could raise the price of a product according to a person’s age and feelings.
However, one store testing the technology explained people’s information like names or ages wouldn’t be stored. And the advertising board system maker said it didn’t keep any personal information or record any videos.
1 . Facial detection technology can judge people’s ________, according to the passage.
A . weight B . feelings C . height D . hobbies
2 . What does the underlined word “they” refer to?
A . Supporters. B . Buyers. C . Products. D . Prices.
3 . Which of the following sentences can be put in the ________?
A . nobody likes to have their feelings collected B . it is very important to protect people’s privacy
C . the strange actions may cause something unfair D . stores may use them to have more customers
4 . We can infer from the passage that facial detection technology ________.
A . can detect buyers’ names and record them B . is put inside some large advertising boards
C . may be used to sell cheaper goods in all stores D . may need some time before being widely used
5 . The best title of the passage may be “________”.
A . Facial Recognition Technology Entering a New Field
B . Facial Recognition Technology Looking for Bad Guys
C . Facial Detection Technology Going into Advertising Field
D . Facial Detection Technology Improving Buyers’ Experience
1 . B
2 . B
3 . C
4 . D
5 . C
【分析】
本文介绍了人脸检测技术在商业广告领域的应用,人们对这项技术有不同的看法,有的人认为这是侵犯了个人的隐私,系统制造商解释这并不会保存个人的任何信息。
1. 细节理解题。根据 “One facial detection system can judge ( 判断 ) a person’s “happiness” or “fear” level.” 人脸检测系统判断一个人的 “ 快乐 ” 或 “ 恐惧 ” 程度,由此说明人脸检测系统可以说出人们的感受。故选 B 。
2. 词义猜测题。根据 “Supporters of the technology say it could improve buyers’ experience by showing products they might like or by offering them products at lower prices.” 可知,这项技术可以通过向买家展示他们可能喜欢的产品,或以更低的价格向他们提供产品,从而改善买家的体验。所以单词 they 指的是 “ 买家 ” ,故选 B 。
3. 推理判断题。根据 “For example, a store could raise the price of a product according to a person’s age and feelings.” 可知,这个技术可以根据人的年龄和感受抬高产品价格,这种行为相对来说是不公平的。结合所给选项,此空填 C 选项符合语境,表示 “ 这种奇怪的行为可能会引起某些不公平的事情 ” 。故选 C 。
4. 推理判断题。根据 “Such systems are going through tests in a small number of stores.” 可知,这种系统正在少数商店里进行测试,由此可推断,人脸检测系统在被广泛使用之前还需要一段时间,故选 D 。
5. 最佳标题题。根据 “Now, a similar technology, known as facial detection ( 探测 ), is entering a new field: the business of advertising ( 广告 ).” 可知,本文主要讲述人脸检测系统在商业广告领域的应用。故选 C 。